01Service
02Sales & CRM
03Parts
04F&I
05Body Shop
06Office
07Marketing
THE MARKETING DEPARTMENT
CONNECTED BY MOTIV

Stay in the picture.
Bring the relationship back.

Connect outreach to the customer’s history, vehicle, and next opportunity. Make each conversation more useful than the last.

See inside MarketingScroll for the full story
ALL FEATURES INCLUDED.
NO BOLT-ONS NEEDED.
←07 / 08→

Marketing in MOTIV · the one idea

The customer you already have. Brought back by what you already know about them.

Most dealership marketing starts from a list. MOTIV starts from the service history, the reviews and the points a customer has already earned, and keeps a person in charge of every word that goes out.

What stands out.

Ranked by what makes a marketing manager lean in.

01Marketing manager

Every review answered, by a person.

A review is recorded, replied to, approved and marked posted, with a history whose unfinished steps say “not yet.” Nothing claims to have published itself.

The feeling it replaces
“That one-star sat there for a month.”
The feeling it creates
“Every review has a reply and an owner.”
Marketing · reviewsSample data
02Marketing manager

Anyone suggests the post. One person approves it.

Any seat can suggest a post with up to four photos and a date. The manager approves it into the queue or declines it with a note back. The month shows what’s posted, queued and suggested.

The feeling it replaces
“The good photos die in someone’s camera roll.”
The feeling it creates
“The shop sends the post, and I approve it.”
Marketing · socialSample data
03Customer

Points earned on the RO. Spent in their Garage.

A closed repair order earns the customer points, and they see and spend them in their own Garage on their phone.

The feeling it replaces
“Our loyalty program is a punch card in a drawer.”
The feeling it creates
“They check their points on their phone.”
Garage · Meridian Motors
Rewards
1,240points
RO 100356
Oct 12 · brakes and rotation
+228
$10 off service
Redeemed Sep 30
−500
RO 100214
Sep 18 · oil change
+96
Earned on the RO
Garage · rewards
Spend your points
On your next visit.
$10 off service500 pts
Free tire rotation800 pts
Free detail2,000 pts
Use 800 points
Spent in their Garage
Garage · rewardsSample data
04Sales manager

Find the ten who can trade.

The equity scan checks your customers’ vehicles against what they owe, opens an opportunity for the ones in a position to trade, and shows who it skipped and why.

The feeling it replaces
“We mail the whole list the same offer.”
The feeling it creates
“We call the ten who can trade.”
Marketing · equity scanSample data
05Customer

An offer they can answer in one tap.

The customer opens the store’s offer link without signing in and answers: book it, not now, ask a question, or don’t ask again. Every answer lands back on the opportunity.

The feeling it replaces
“We call them back and they never answer.”
The feeling it creates
“They told us “not now,” and we didn’t chase.”
Meridian Motors · for your CX-5
Your front brakes are due
Measured at 3 mm at your last visit, Sep 12.
Front pads and rotors$289.95
Book it
Not now
Ask a question
Don’t ask again
No sign-in needed
Answered
Thanks, Ana.
Your answer went straight to the store.
Not now
Meridian Motors · service
The answer lands on the opportunity
The customer’s phoneSample data

Also standing out.

The parts of marketing that keep the store out of trouble.

Consent kept per channel

Opt-ins and opt-outs are logged per channel, with the reason. A customer who said no is left out.

EmailOpted in Oct 2Yes
TextReplied “stop” Sep 28No

Declined work comes back

A declined recommendation waits for the right day, with the measurement that made it due.

Rear brakes · 3 mmDeclined Sep 12Due back Oct 12

Who posted it, on the record

Marking a post as posted records who did it and when, so nobody asks whether it went up.

Alignment rack is inPosted Oct 20 · J. MarshPosted

One customer, coming back.

Every step starts from something the store already knows.

  1. 1

    Visit closes

    Points earn on the RO.

    Points on their phone
  2. 2

    Review

    Recorded, answered by a person.

    A real reply
  3. 3

    Post

    Suggested by the shop, approved.

    The store’s real work
  4. 4

    Scan

    Equity found in the customer list.

    Nothing yet
  5. 5

    Offer

    A link about their car.

    An offer worth reading
  6. 6

    Back

    Booked, or “not now” and when.

    Asked once, not five times

Seat by seat.

How the day feels before and after, in each seat’s own words.

Marketing manager

“I hear about bad reviews from the GM.”

“Every review has an owner.”

Service advisor

“Nobody posts our good work.”

“I suggest it, and it goes up.”

Sales manager

“Mail the whole list.”

“Call the ones with equity.”

Customer

“Another coupon that isn’t for my car.”

“An offer about my car.”

The little things.

Nobody buys on these. They’re why the marketing manager says “finally.”

  • Mark posted records who did it“did that ever go up?”
  • A decline comes with a note backa suggestion that vanishes
  • An empty month says it’s emptya calendar padded with samples
  • Seats without the permission don’t see the buttonbuttons that fail when pressed
  • “Not yet” on unfinished reply stepsa reply that only looks published
  • The skipped list shows in the scan“why wasn’t she on the list?”
  • “Don’t ask again” is honoredasking the same customer twice
  • Photos stay on the postlost attachments
  • The opt-out reason is keptmessaging someone who said stop

Bring them back. With a reason to come.

Request a 20-minute walkthrough

INSIDE MARKETING

The tools behind
the momentum.

Let’s talk Marketing
01

Customer campaigns

Shape outreach around the relationships already in your dealership.

02

Equity opportunities

Connect vehicle and ownership information to the next sales conversation.

03

Reputation management

Bring review activity into a more consistent customer experience.

04

Loyalty programs

Configure loyalty programs that give customers a reason to return.

05

Service outreach

Put maintenance and deferred recommendations at the center of a useful follow-up.

06

Customer connection

Bring the relationship beyond the visit through Garage and connected communications.

08Administration